• How to target the Italian market with your content

    How to target Italian market with content

    Marketing transcreation, Marketing translation • 22.03.2021

    According to a survey published by Investopedia, Italy is the third-largest economy in the Eurozone and has the world’s eighth-largest GDP: expanding your business in Italy is a great idea but in order to succeed, you need to know how to target the Italian market with your content.

    In fact, if you want to boost your business, you need to keep Italian customs in mind and correctly approach the Italian client base. Understanding Italian consumer behavior is the key to reaching this market, so let’s go through some tips.

    ​Marketing translations require specific content

    Translating the marketing material of your brand into Italian – whether it be brochures, catalogues, or your whole website – requires a good understanding of the Italian market and philosophy. If you want to find out how to target the Italian market with your content, here are a few key points to keep in mind:

    ​Be excellent

    Made in Italy” is a strong concept around the world and is at the core of Italian philosophy. “Made in Italy” means quality and, in fact, Italians really care about the quality of products and customer service, so keep this in mind when preparing the campaigns and materials aimed at expanding your business in Italy. Slogans, payoff, and copy in general should sound natural to an Italian user. They can’t be a mere adaptation of something meant for a different target: your marketing materials should be as well crafted as the products Italians are accustomed to.

    ​Be convincing

    Italians are indecisive Internet users: they might even visit a website five times before buying a product or booking a service! So, if you are here to learn how to target the Italian market with your content, make sure your marketing material is memorable for all the right reasons.

    That is to say, make sure first of all that your communication is consistent with your core values then seek the help of a professional language service provider who knows how to deal with an Italian marketing translation. As a result, your voice and message will be clear and memorable.

    ​Be funny

    Many brands decide to use humor to differentiate themselves when implementing a marketing strategy in Italy. For example, the Danish beer Ceres has consistently run a successful real-time marketing campaign inspired by Italian events and based on puns, jokes, and even political Internet “memes”.

    If you want to try something similar but are not sure how to target the Italian market with your content, make sure you rely on a professional translator or copywriter, as some topics might be offensive. Having the right copywriter or translator by your side can make all the difference between a success and a fiasco!

    ​Why is it important to target the Italian market with your content?

    Italy is a growing economy but implementing a marketing strategy in Italy means catering to an audience that values good quality and is willing to pay for it. For example, the spending potential of young Italians is increasing, as they are marrying less and later in their life and have fewer children than in the past.

    If you want to succeed in Italy, you need proper knowledge of such a local market, so rely on someone who knows how to target the Italian market with your content.

    Whether you need to write your copy from scratch or translate your existing marketing material from English into Italian (maybe even using a bit of creativity through a transcreation service), I can be by your side and offer you more than 15 years’ experience in this field.

    What are you waiting for? Contact me. Your next marketing success could be just an email away!

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