Laura Tenorini

If you have already read my previous blog posts, now you know it for sure: if you want to expand your business in Italy, your content needs to be translated from English into Italian by an Italian native linguist. And if you’re dealing with marketing materials, a creative translation into Italian might be just what you need.

If you have translated your marketing materials in-house from English into Italian, it may be useful to know how to review Italian-translated texts by yourself.

When thinking about your multilingual content, you should remember that there is no such thing as an “international audience”. In fact, you should instead think about distinctive national audiences.

If you are planning to expand your business in Italy, you should deepen your knowledge of Italian customs before writing marketing content. This will surely give you an edge over your competitors and will save you a lot of embarrassment while reaching Italian consumers.